A South Dakota water and drainage company gets a new brand — and a phone that rings
Draft — not for publishing yet. Stats refreshed Oct 25, 2026 from Power My Analytics (Google Ads, GA4, Business Profile, Facebook), Search Console exports and call tracking. “2026 YTD” = Jan 1 – Oct 24, 2026. Organic search compares Nov 2025–Jan 2026 to Jun–Aug 2026; Sept–Oct 2026 are excluded because malware spam pages inflated Search Console. “Per quarter” compares 2026 Q1–Q3 averages to Q4 2025, when GA4 tracking began with the new site — confirm launch timing. The 5.8× call figure includes 7 calls referred from a Microsoft Teams domain (5.1× without them) — confirm before launch. No ad spend or cost metrics per NUREV policy. Needs Water Management Solutions’ approval.
Water Management Solutions LLC, Menno, SD — drain tile, HDPE water lines, remote watering systems, excavation and custom NRCS plans for farmers, ranchers and landowners, plus culverts, pipe, hydrants and tanks for sale.
ServicesRebrand and brand guide, website and online shop, tracking and analytics, Google Ads, social media and video content, direct mail.
The results, by the numbers
Search visibility
Calls, leads & traffic
Google Ads (2026)
Social media & video
Where they started
Water Management Solutions brings more than 25 years of agricultural experience to drainage, water lines and livestock water — but its marketing didn’t show it. The stacked logo and waterfall graphic were hard to read at small sizes, the print ads were crowded with starbursts and prices, and the website didn’t clearly explain the services or the products WMS keeps in stock. Its Google Business Profile was unclaimed, listed under the wrong industry and pointed people to the wrong location — so even customers searching for WMS by name had trouble finding it.
WMS also needed to know which marketing made the phone ring, so it could put its budget where farmers and ranchers were actually finding it.
The plan
Rebuilt the brand
A new “WM” mark drawn from water pipe — blue and green lines ending in a water drop — plus a brand guide: Baucher Gothic and Myriad Pro type, a blue-and-green primary palette with Pantone, CMYK and web values, and accent colors for print and web.
Redesigned the website and shop
A new site built around “Smart water & drainage solutions for South Dakota,” with clear service pages, project results, FAQs and an online shop for culverts, ADS pipe, HDPE poly pipe, hydrants and tanks — with a quote cart so customers can request pricing. Fully responsive on phones and tablets.
Claimed and fixed the Google Business Profile
We claimed the unclaimed listing, moved it into the correct industry category and corrected the location, so people searching for drainage and water line help — or for WMS by name — land on the right business in the right place.
Set up tracking first
Call tracking by source (Google Ads, Facebook, organic and print) plus website analytics, so every call and visit could be traced back to what produced it.
Ran Google Ads for high-intent searches
Search campaigns aimed at people looking for water line installation and livestock watering, with conversions tracked as leads.
Mailed farmers, ranchers and landowners
We replaced busy, price-heavy print ads with clean mailers built on the new brand: one clear message, the services listed simply, and a big tracked phone number. Targeted to rural landowners and coordinated with the digital campaigns.
Posted and filmed regularly
Social posts and short videos showcasing drain tile projects, product features and equipment — building trust before the phone rings.
Before & after
What changed
- Found in search again: after we claimed and corrected its Google Business Profile, WMS went from 0 to 45 profile calls and from 3 to 92 website clicks (January–September, year over year), with profile views up 44%.
- Organic search clicks up 188% and impressions up 122% since the new website launched.
- Tracked phone calls up 5.8× over 2025, with every call tied back to its source.
- Website leads up 133% and sessions up 65% per quarter compared with the quarter the new site launched.
- Google Ads reached 160K impressions and converted 1.7% of clicks into tracked leads.
- Facebook page views up 1,134% and post engagement up 310% (January–September vs. the same months in 2025), with video views up more than 100×.
Ask Water Management Solutions for a short quote.
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