A new website that ranks, converts and keeps getting better
Draft — not for publishing yet. Public draft rewritten from an internal performance report. Confirm the launch date and SEO scope; confirm the lead count excludes job-application forms; request a quote.
The results, by the numbers
Where they started
CustomEyez needed a website that ranked for the searches local sign buyers actually make — “sign company Sioux Falls,” “pylon signs,” “vehicle wraps” — and turned those visits into quote requests and calls.
The old site leaned on the brand name and gave each service very little room.
The plan
Rebuilt the website around every service line
Exterior, interior, digital LED, vehicle graphics, vinyl banners, installation and design consultation each got a dedicated page, with clear quote forms throughout.
Set up measurement from day one
Form submissions and click-to-calls are tracked as leads, and search performance is monitored monthly.
Added focused paid search
A Google Ads search campaign targets Sioux Falls-area sign buyers, with every lead tracked back to the ad.
Supported local presence
Through the Google Business Profile, which has produced 114 calls and nearly 700 direction requests.
What changed
- Leads keep climbing: quarterly leads rose from 60 in Q4 2025 to 108 in Q3 2026, and Q4 2026 is on pace to be the best quarter yet.
- Organic search produced 179 leads, the largest single source.
- Service pages are gaining ground, with “custom signs Sioux Falls,” “pylon sign installation” and “monument signs Sioux Falls” ranking on page one or two.
Request a quote from CustomEyez.
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