Marketing and business strategies fueling growth(605) 929-1187
Case study · Local services

A new website that ranks, converts and keeps getting better

Draft — not for publishing yet. Public draft rewritten from an internal performance report. Confirm the launch date and SEO scope; confirm the lead count excludes job-application forms; request a quote.

The client

CustomEyez Signs, Harrisburg, SD — a full-service sign company serving the Sioux Falls metro with exterior and interior signs, digital LED signs, vehicle graphics, banners, design and installation.

Services

Website design and development, conversion tracking, Google Ads, Meta ads, Google Business Profile support.

Placeholder image — swap for client work
At a glance

The results, by the numbers

464Tracked website leads since the new site launched in summer 2025
+52%Google search clicks, Q3 2025 to Q3 2026
2×Search click-through rate (0.57% → 1.22%)
#1Organic search is the top lead source — about one lead for every five visits
The challenge

Where they started

CustomEyez needed a website that ranked for the searches local sign buyers actually make — “sign company Sioux Falls,” “pylon signs,” “vehicle wraps” — and turned those visits into quote requests and calls.

The old site leaned on the brand name and gave each service very little room.

What we did

The plan

01

Rebuilt the website around every service line

Exterior, interior, digital LED, vehicle graphics, vinyl banners, installation and design consultation each got a dedicated page, with clear quote forms throughout.

02

Set up measurement from day one

Form submissions and click-to-calls are tracked as leads, and search performance is monitored monthly.

03

Added focused paid search

A Google Ads search campaign targets Sioux Falls-area sign buyers, with every lead tracked back to the ad.

04

Supported local presence

Through the Google Business Profile, which has produced 114 calls and nearly 700 direction requests.

The results

What changed

  • Leads keep climbing: quarterly leads rose from 60 in Q4 2025 to 108 in Q3 2026, and Q4 2026 is on pace to be the best quarter yet.
  • Organic search produced 179 leads, the largest single source.
  • Service pages are gaining ground, with “custom signs Sioux Falls,” “pylon sign installation” and “monument signs Sioux Falls” ranking on page one or two.

Request a quote from CustomEyez.

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