How a Sioux Falls AV integrator turned paid search into a steady lead engine
Draft — not for publishing yet. Public draft. Confirm the call conversions aren’t double-counted before publishing exact counts; decide whether to show dollar figures; request a quote from Mid States.
Mid States Audio & Video, Sioux Falls, SD — commercial audio-visual design, installation and service for schools, athletic facilities, churches and businesses across South Dakota, Iowa and Minnesota.
ServicesGoogle Ads (Search and Performance Max), Meta ads, local SEO, website optimization, Google Business Profile, social content, analytics and conversion tracking.
Placeholder image — swap for client work
The results, by the numbers
Where they started
Mid States had built a strong reputation over decades of word of mouth, but its digital presence wasn’t keeping up. Paid search produced clicks without a dependable flow of calls and quote requests.
The website ran on a hosted platform that limited some standard SEO tools. And because Mid States serves a 150–200 mile radius, it needed to show up in dozens of smaller communities, not just Sioux Falls.
The plan
Rebuilt paid search around intent, not volume
We restructured Google Ads around the services Mid States wants to sell — commercial AV installation, conference and huddle rooms, audio systems — and paired a focused Search campaign with Performance Max for awareness and retargeting. Every call, quote request, service ticket and contact form is tracked, so budget follows real leads.
Made the existing website work harder
Instead of rebuilding, we restructured navigation, wrote location- and service-specific page titles and descriptions, cleaned up pages that diluted the site, and added regional signals for cities across three states.
Built a hyper-local content engine
Project spotlights tie each install to a city, a project type and the brands used — the signals that help Google and AI search tools connect Mid States to searches across its service area.
Kept the brand visible between searches
A steady, low-cost Meta program keeps Mid States in front of facility managers, church leaders and school administrators across the region.
What changed
- Tracked leads from ads grew from 55 in 2024 to 133 in 2025, while cost per lead fell 42%.
- Ad-driven phone calls more than doubled, from about 7 a month in 2024 to nearly 16 a month in 2026.
- September and October 2026 were the best stretch on record, with 37 conversions.
- #1 for every branded search and top-five rankings in Minneapolis for huddle room installation and AV services.
- Top-five for regional commercial searches like “commercial audio video South Dakota.”
- More than 2.1 million Meta impressions across the region.
- New visitors arriving from AI assistants such as ChatGPT.
Request a quote from Mid States. Possible angle: new customers often say Mid States was “the first hit on Google.”
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